As many cycling retailers and suppliers will tell you, the current period can be a tricky one to keep cyclists on the road, and persuade commuters off the trains and back onto two wheels.
The nights are drawing in, the arm warmers that have been gathering dust at the back of a cupboard are slowly making an appearance and mudguards are being fixed to bikes up across the country.
Trying to keep footfall in bike shops when the weather turns sour can be tough, but Free2Cycle suppliers and retailers can expect a steady stream of customers during the Winter months.
Free2Cycle aims to keep commuters cycling over the winter months by rewarding ‘on track’ cyclists with vouchers to redeem at their local registered bike shop - let’s face it, you need some all-weather gear if you’re planning to commute mid-winter. Vouchers can also be used towards bike MOT’s and servicing.
The value of the bike is based on the cyclists’ mileage pledge. For example, a daily commute of 9 miles each way will fund a bike to the value of £1,600 by pedal power alone. If a cyclist would like to upgrade their bike, they can do so by chipping in with a single or monthly financial contribution, with a maximum upgrade of £1,000 (bikes capped at £2,750).
Cyclists have the freedom to choose a bike to suit their style and budget. Free2Cycle funding budget makes e-bikes and the prospect of ‘no sweat’ cycling within reach. Eric Craig, CEO comments: “We see e-bikes as part of the game-changing model, encouraging people that could but currently don’t cycle to work to get more active.”