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5th August 2017

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Who is our new chairman?

5th August 2017

Brett Dawson, former CEO of Dimension Data has just been announced as our new Chairman, bringing to the table more than 20 years worth of leadership experience.

Brett will now bring his entrepreneurial talent to Free2Cycle as we gear towards launch1, after helping Dimension Data globalise their business and successfully quadruple the company’s revenues to $8bn.

Commenting on his new appointment, Brett says: “Free2Cycle is strongly aligned to my personal ethos - being involved in initiatives that are beneficial to society and the environment is a personal priority. What makes Free2Cycle unique is the combination of being financially attractive for our clients, whilst significantly improving the health and happiness of their cyclists and, in addition also making a sustained and positive impact on the environment. My experience in business highlights the importance of valuing and investing in the wellbeing of your staff.”

“Sickness absence costs UK businesses an estimated £29 billion each year, a study published in the Economic Evidence report for workplace health 2016 suggests”, Dawson continues. “Therefore, it is even more prevalent than ever before that cyclist health is seen as a priority in business. Free2Cycle aims to unlock an estimated 7 million of those cyclists in Britain who are not currently cycling to work but potentially would and will benefit from doing so.”

During his time at Dimension Data, Dawson led the company through four major transitions; turning the company around after the dot-com crash, expanding and solidifying its position on a global scale, moving into IT as a service, and the buyout by Japan’s NTT.

CEO of Free2Cycle, Eric G Craig, says of the company’s new Chairman: “We are pleased to welcome Brett on board at Free2Cycle. The depth of experience that he brings within a large-scale business is a major asset, and his commitment and experience in the delivery of benefits to society and the environment is a real advantage to us. His accolades at Dimension Data are outstanding, and his vast experience, knowledge, and commitment shown to projects he involves himself in, will be an asset to us. Brett’s style of leadership, which is to be motivated in making decisions that will benefit the company, people and the environment, as well as being a team player in all aspects of working life, fit in with our ethos here at Free2Cycle and we are delighted to welcome him as part of the team.”

To find out more information on Free2Cycle, visit